Thinking Outside Of The Box— Digital Staging

Have you heard of digital staging? Or perhaps seen a property online that has been digitally staged? This technology of digitally adding furniture and other accouterments to a photo of a vacant room is growing in popularity for a multitude of reasons. Sometimes, it simply may be cost prohibitive to traditionally stage a home, especially a very large vacant one. It also takes much less time to digitally stage rather than to manually do it. Sometimes, we like to utilize digital staging simply to add in the furniture—we provide actual artwork, towels, shower curtains, etc. so the home does not feel as “naked” when shown.

Currently, the MLS requires that all digitally staged photos are followed by the original un-retouched image to avoid consumer confusion. We also like to have photos printed of the room digitally staged, and place them in the listing so people can refresh their memory on how furniture might work in the space. There are very few agents who are embracing this technology, but we think it will be very popular in the future. Some of the agents that do offer it now use cheap DIY programs or apps to digitally stage, and it shows.  We hire the best professionals who are also well-versed in design as in addition to possessing great graphic skills to do our digital staging—at no additional cost to you. Check out the “before and afters” of a beautiful listing we sold in Oro Valley utilizing digital staging.

If you are planning on selling a home in Oro Valley, Marana, Tucson, Catalina or SaddleBrooke, hire agents who go the extra mile for their clients! Please contact us anytime to discuss what we can do for you and your property.

About the Author

HILARY BACKLUND Hilary is an Associate Broker, holds her GRI (Graduate, REALTOR ® Institute, held by roughly only 20% of REALTORS®), an e-Pro designation (marketing through technology), and the National Organization Of REALTORS® GREEN designation. She has completed the education requirements for the Accredited Luxury Homes Specialist certification. She also held the Fine Homes and Estates certification at her previous brokerage, and has a strong marketing background. MY DESIGNATIONS Associate Broker E-Pro GREEN GRI MY SPECIALTIES Listings Marketing Staging MY SERVICE AREAS Marana Oro Valley SaddleBrooke Tucson