The Description

The description of the property must also help paint the picture of a buyer’s dream home, and we make every effort to write our text clearly and in a way that will entice the buyer further. It is very important that we have all our details correct, and that is another place where the list of things you have done to the property are very helpful. Naturally, we proofread all copy— misspelling, poor grammar, and all caps reflect poorly and cheapen the marketing. 

A lot of agents we know do, but we don't use AI to write our listing descriptions. Why? There are several reasons. First, as of the moment I am writing this in 2026, it just isn't the same. As someone interested in tech and science, I was keen to see what AI could do. After trying several tests, I just was never fully happy with what the model gave me. I tried a couple of different models, but there was something just a little "off". When I tried to modify it, it became clear pretty quickly that it would be better (and easier) to scrap it and start from scratch. I think AI is great for research and a million other things, but it is not turning my crank with it's listing descriptions right now.

Secondly—I like to write. I like to think about all the wonderful characteristics of  a new listing and write a story that will describe the property thoroughly while appealing to a buyer's emotional side. 

When you interview agents, you may want to ask what role AI plays in their business, and if humans review the work to ensure it is correct. 

 Hilary and Jay of Long Realty Company are thrilled to be top real estate agents in Oro Valley, AZ. We also proudly serve the surrounding areas of Marana, Catalina and Tucson. Want to sell a home in Oro Valley? Interested in learning more about buying and selling real estate in Tucson and the surrounding areas? Want to know how much your Tucson, Marana, Catalina or Oro Valley home is worth?

We can't wait to hear from you! Contact us anytime.